My Approach

My Approach

My Approach

Over the years, I’ve worked across different industries, teams, and projects, each one shaping the way I approach design. No two challenges are the same, so I’ve learned to adapt while staying true to a few core principles that shape my process. This approach is always evolving, influenced by new experiences, collaborations, and lessons from each role and opportunity.  

Over the years, I’ve worked across different industries, teams, and projects, each one shaping the way I approach design. No two challenges are the same, so I’ve learned to adapt while staying true to a few core principles that shape my process. This approach is always evolving, influenced by new experiences, collaborations, and lessons from each role and opportunity.  

Over the years, I’ve worked across different industries, teams, and projects, each one shaping the way I approach design. No two challenges are the same, so I’ve learned to adapt while staying true to a few core principles that shape my process. This approach is always evolving, influenced by new experiences, collaborations, and lessons from each role and opportunity.  

Design Philosophy

Design Philosophy

Design Philosophy

As a designer, my goal is to create products that are both practical and ethical, with clear and purposeful solutions. These principles help me balance delivering real value while keeping things technically feasible and built for long term success.

As a designer, my goal is to create products that are both practical and ethical, with clear and purposeful solutions. These principles help me balance delivering real value while keeping things technically feasible and built for long term success.

As a designer, my goal is to create products that are both practical and ethical, with clear and purposeful solutions. These principles help me balance delivering real value while keeping things technically feasible and built for long term success.

target

Design with Intention

Design with Intention

Design with Intention

Every decision should serve a purpose, accomplish a goal, or improve the user’s experience and understanding.

Every decision should serve a purpose, accomplish a goal, or improve the user’s experience and understanding.

Every decision should serve a purpose, accomplish a goal, or improve the user’s experience and understanding.

puzzle

Solve Problems Worth Solving

Solve Problems Worth Solving

Solve Problems Worth Solving

Focus on efforts that create meaningful value for both the user and the business.

Focus on efforts that create meaningful value for both the user and the business.

Focus on efforts that create meaningful value for both the user and the business.

flow

Facilitate, Not Complicate

Facilitate, Not Complicate

Facilitate, Not Complicate

Facilitate, Not Complicate

Design should remove friction, streamline interactions, and enhance the experience.

Design should remove friction, streamline interactions, and enhance the experience.

Design should remove friction, streamline interactions, and enhance the experience.

heart

Use Your Powers for Good

Use Your Powers for Good

Use Your Powers for Good

Design can have massive influence. Use it to build trust, improve lives, and treat users fairly.

Design can have massive influence. Use it to build trust, improve lives, and treat users fairly.

Design can have massive influence. Use it to build trust, improve lives, and treat users fairly.

ui

Clarity Over Cleverness

Clarity Over Cleverness

Clarity Over Cleverness

A great design should be obvious, intuitive, and simple rather than novel or clever.

A great design should be obvious, intuitive, and simple rather than novel or clever.

A great design should be obvious, intuitive, and simple rather than novel or clever.

gear

Think Systematically

Think Systematically

Think Systematically

Consider how every design fits into existing workflows, the technical landscape, business goals, and long-term growth.

Consider how every design fits into existing workflows, the technical landscape, business goals, and long-term growth.

Consider how every design fits into existing workflows, the technical landscape, business goals, and long-term growth.

Design Process

Design Process

Design Process

My design process follows a flexible approach that emphasizes adaptability. No two tasks are the same, so understanding their unique challenges and what’s required to go from discovery to delivery is essential to creating effective solutions.

My design process follows a flexible approach that emphasizes adaptability. No two tasks are the same, so understanding their unique challenges and what’s required to go from discovery to delivery is essential to creating effective solutions.

My design process follows a flexible approach that emphasizes adaptability. No two tasks are the same, so understanding their unique challenges and what’s required to go from discovery to delivery is essential to creating effective solutions.

1

Understand the Problem

Understand the Problem

Understand the Problem

Before jumping into solutions, I work to understand the problem and the people experiencing it. This involves asking the right questions to the right people, conducting user research, and identifying the underlying needs.

Before jumping into solutions, I work to understand the problem and the people experiencing it. This involves asking the right questions to the right people, conducting user research, and identifying the underlying needs.

Before jumping into solutions, I work to understand the problem and the people experiencing it. This involves asking the right questions to the right people, conducting user research, and identifying the underlying needs.

2

Identify the Gaps

Identify the Gaps

Identify the Gaps

When I feel comfortable with my grasp on the problem, I begin to identify what additional efforts are needed to begin formulating a solution. These can vary but include technical deep dives, workflows, or further research.

When I feel comfortable with my grasp on the problem, I begin to identify what additional efforts are needed to begin formulating a solution. These can vary but include technical deep dives, workflows, or further research.

When I feel comfortable with my grasp on the problem, I begin to identify what additional efforts are needed to begin formulating a solution. These can vary but include technical deep dives, workflows, or further research.

3

Focus Efforts

Focus Efforts

Focus Efforts

Time to market is key, so with the big picture in mind, I prioritize efforts on deliverables and solutions that will provide the most value quickly and effectively.

Time to market is key, so with the big picture in mind, I prioritize efforts on deliverables and solutions that will provide the most value quickly and effectively.

Time to market is key, so with the big picture in mind, I prioritize efforts on deliverables and solutions that will provide the most value quickly and effectively.

4

Reuse Successes

Reuse Successes

Reuse Successes

In many cases, established interactions and patterns will meet the needs of the problem. Before trying to re-invent something, I look for existing solutions in our design system or commonly followed patterns.

In many cases, established interactions and patterns will meet the needs of the problem. Before trying to re-invent something, I look for existing solutions in our design system or commonly followed patterns.

In many cases, established interactions and patterns will meet the needs of the problem. Before trying to re-invent something, I look for existing solutions in our design system or commonly followed patterns.

5

Follow Up Early and Often

Follow Up Early and Often

Follow Up Early and Often

To avoid unnecesssary rework and ensure alignment, I validate my decisions regularly along the entire process with users, team members, and stakeholders.

To avoid unnecesssary rework and ensure alignment, I validate my decisions regularly along the entire process with users, team members, and stakeholders.

To avoid unnecesssary rework and ensure alignment, I validate my decisions regularly along the entire process with users, team members, and stakeholders.

Jordan Detota

Product Leadership and Design

817.247.1186

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